Highwire Launches AcroAnswers, Giving Brands Direct Access to Measure and Improve Their AI Visibility

AcroAnswers platform simplifies AEO and GEO, translating insights into actionable earned, owned, social, and paid media strategies

SAN FRANCISCO and NEW YORK, Sept. 09, 2026 (GLOBE NEWSWIRE) -- Today, Highwire launched AcroAnswers, its proprietary AI visibility platform that helps organizations understand how they appear in AI-generated answers, how they compare with competitors, and how to improve their visibility. For the first time, AcroAnswers enables clients to track brand presence across ChatGPT, Gemini, Claude, and Perplexity through a single dashboard. The tool pairs AI visibility data with Highwire’s expert guidance to help organizations manage large language models as a stakeholder alongside their target audiences, media, analysts, and social influencers.

As generative AI becomes a primary research tool for B2B buyers, organizations must track and manage how AI models describe them and their competitors. AcroAnswers addresses that challenge by measuring brand visibility and then translating those insights into clear, actionable recommendations across earned, owned, social, and paid media.

“Every organization spends years building its reputation across media, social, and search. AI is now compressing all of that effort into a single answer, and most brands have no idea what it says,” said Carol Carrubba, Co-founder and President of Highwire. “AcroAnswers gives our clients a real-time, complete view of their visibility across every major LLM, paired with expertise to act on it. It’s the model behind everything we’re building in the Acro ecosystem: AI-enabled technology that amplifies the experienced strategies harnessing it.”

From AI Visibility Scores to Strategic Action

AcroAnswers is a substantive evolution of Highwire’s AI Index, incorporating feedback from clients and account teams who wanted a simpler way to understand the connections between AI visibility and their marketing and communications strategies.

The platform introduces four core lenses for understanding AI visibility:

• Brand Visibility: A clear measure of how frequently a brand appears in AI-generated responses compared with competitors.
• Prevalence: An assessment of how consistently a brand appears across relevant prompts and AI-generated answers.
• Perception: An analysis of how AI models characterize and describe a brand.
• Topic Adjacency: An understanding of the topics, companies, and ideas AI models associate with a brand based on actual AI responses.
  
  

AcroAnswers tracks more than 267 unique prompts and 30,000 AI responses per brand each month across ChatGPT, Gemini, Claude, and Perplexity. It separates branded and unbranded prompts across awareness, consideration, conversion, topical and reputational stages of the B2B buyer journey, providing organizations with a more complete view of where and how they appear in AI-generated answers.

Integrating AI Signals Into Marketing Communications Strategy

AcroAnswers is designed to answer the questions increasingly facing CMOs, CCOs, and other senior leaders:

• How do we tell our story in a way that influences AI models?
• How should we manage AI models as a stakeholder alongside media, analysts and social audiences?
• How do we compare with competitors in both branded and unbranded AI searches and prompts?
• Where are we visible — or invisible — across the B2B buyer journey?
• What does our AI visibility mean for how we allocate resources across earned, owned, social, and paid media?
  
  

AcroAnswers connects findings directly to channel-level recommendations. The platform helps organizations identify which earned media citations and opportunities can close visibility gaps, where owned content may need to be strengthened for AI discovery, how social and community sources are influencing perception, and where paid media can reinforce broader consensus-building efforts.

Part of Highwire’s AI Innovation Roadmap

AcroAnswers is the latest technology-enabled offering in Highwire’s innovation portfolio, following the launch of AcroAI and AcroIntelligence earlier this year.

“AcroAnswers joins AcroAI and AcroIntelligence to form one innovation platform that powers research and marketing communications, tracks the competitive landscape, and measures how brands show up in AI-generated answers. Together, the expertise and technology give our client partners an edge no other agency offers,” said Jason Mayde, Chief Technology Officer at Highwire.

For more information about AcroAnswers, visit teamhighwire.com/acroanswers.

About Highwire
Highwire is a strategic marketing and communications agency at the intersection of innovation and industry. With more than 250 professionals across six sector practices (B2B Technology, Cybersecurity, Health, Financial Services, Professional Services, and Energy), Highwire helps market-shaping organizations navigate complexity, build credibility, and drive measurable growth. Backed by senior talent, an AI-forward technology stack, and hard-earned industry judgment, Highwire connects reputation, demand, and media to catalyze influence at the speed the market demands. Learn more at teamhighwire.com.

Media Contact:
Marisha Chinsky, Highwire
Marisha.Chinsky@teamhighwire.com