Careerz Group CEO Melissa L. Fisher Introduces SIGNAL Career-Positioning System for an AI-Changed Workplace
New book and six-part framework help professionals build credible evidence of their value, strengthen visibility and create career options before they need them
Okemos, MI, Sept. 08, 2026 (GLOBE NEWSWIRE) -- As artificial intelligence makes it easier for professionals to create polished resumes, LinkedIn profiles, and other career materials, Careerz Group CEO Melissa L. Fisher argues that standing out increasingly depends on something AI cannot manufacture: credible evidence of professional value.
That idea is at the center of SIGNAL: Become Harder to Overlook, Harder to Replace, and Easier to Choose: A Career-Positioning System for the Changing World of Work, Fisher's new book published by Peak Road Press.
SIGNAL introduces a six-part career-positioning framework that helps professionals understand where the market is moving, identify the value they offer, document evidence of that value, and make their capabilities more visible to employers, clients, and other decision-makers.
“AI is making polished application materials easier for candidates to produce at scale,” Fisher said. “That changes what creates differentiation. The advantage increasingly belongs to people who can show what they know, what they have accomplished, where they create value and why someone should believe them.”
The book arrives as employers are confronting the other side of AI-assisted career marketing. A 2026 Robert Half survey cited by Careerz Group found that 67% of U.S. HR leaders said reviewing AI-generated applications has slowed hiring, while 65% of hiring managers said AI-enhanced resumes make candidate skills harder to verify.
Building a Stronger Career SIGNAL
The S.I.G.N.A.L. Career-Positioning Framework™ is organized around six moves professionals can revisit throughout their careers:
- See the market clearly. Understand changes in industries, work, employer expectations, and demand.
- Identify your value. Clarify strengths, motivations, problems solved, and where those capabilities create value.
- Gather proof. Support professional claims with accomplishments, outcomes, examples, and endorsements.
- Navigate toward demand. Direct skills, relationships, and career decisions toward areas the market values.
- Amplify your visibility. Make expertise and accomplishments easier for the right people to discover.
- Leave yourself options. Build relationships, credibility and alternative paths before career disruption makes them urgent.
Rather than treating career positioning as something that begins when someone needs a new job, SIGNAL encourages professionals to build career leverage while they are employed and things are going well.
“The worst time to begin creating career options is after you urgently need one,” Fisher said. “Careers are more resilient when people build visibility, relationships, and evidence while things are going well. You want to enter a career decision with choices, not desperation.”
SIGNAL also incorporates concepts from Careerz Group's Job Passion Type Indicator™ (JPTI) and related assessments to help professionals consider not only what they can do, but what kind of work fits their passions, values, and motivators.
“Talent still matters,” Fisher said. “But talent that nobody can recognize, verify, or connect to a business need is much easier to overlook. Career positioning is the work of closing that gap.”
SIGNAL is available in paperback, hardcover, eBook and audiobook formats. A companion SIGNAL Workbook extends the framework with guided exercises, practical tools, scripts, a 90-day action plan, and a 12-prompt AI Prompt Library.
Professionals can also check their career SIGNAL with Careerz Group's online quiz.
About Melissa L. Fisher
Melissa L. Fisher is a growth strategist, operator, author, and CEO of Careerz Group with more than three decades of executive experience spanning growth, transformation, marketing, operations, and workforce strategy. Connect with Melissa Fisher on LinkedIn.
About Careerz Group
Careerz Group is a career and workforce strategy firm that helps individuals and organizations make better decisions about work, talent, and direction. Its fit-first approach combines assessments, coaching, career development, hiring, and workforce solutions. Learn more at CareerzGroup.com.
About Peak Road Press
Peak Road Press publishes nonfiction from authors with experience, expertise, and a point of view, focusing on leadership, careers, the changing world of work, business strategy, artificial intelligence, human performance, and personal and professional development. Learn more at PeakRoad.com.
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Melih Oztalay, CEO SmartFinds Marketing Direct: +1 (248) 568-2241 E-Mail: melih@smartfindsmarketing.com Website: https://smartfindsmarketing.com LinkedIn https://www.linkedin.com/in/melihoztalay
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